The Porsche Awards, initiated in 2004 by the Filmakademie Baden-Wuerttemberg in collaboration with Dr. Ing. hc F. Porsche AG, annually recognize emerging talents in advertising film. In 2024, the awards celebrate their 20th anniversary, marking a significant milestone as the final edition of this prestigious event.

The Porsche Awards are a testament to two decades of celebrating innovation and creativity in advertising film. As the final edition approaches, aspiring filmmakers and recent graduates are encouraged to apply for this opportunity to show their talent on a global stage. With a distinguished panel of sponsors and partners, the Porsche Awards continue to inspire the next generation of filmmakers and contribute to the evolution of the advertising film industry.

Key Details

• Submission Deadline: January 31, 2024 (extended deadline)
• Awards Dates: April 11, 2024
• Award Ceremony Location: At the Filmakademie
• Country and City: Ludwigsburg, Germany
• Target Group: Young Talents
• Focus Area: Advertising film
• Eligible Countries: All

Prize and Benefits

The winners will benefit from the Porsche Awards as follows:

• Prizes: Main sponsor Dr. Ing. hc F. Porsche AG will award winners in each category with a trophy and a prize of €4,911.
• Unique Recognition: As the sole international advertising award dedicated to nurturing young talent, the Porsche Awards uniquely recognize outstanding individuals in the advertising industry.
• Professional Platform: A representative platform elevates the profiles of young creatives, offering a gateway to a professional career.

Notably, the awards pursue no commercial interests, emphasizing a commitment to fostering creativity and talent.

Eligibility Criteria

All entrants should meet the following criteria:

• Applicants: Open to students from film schools, art and design schools, apprentices, recent graduates, and emerging directors globally with less than two years of industry experience.
• Film Production: Films must be produced in 2022/2023 and not have been submitted in any previous year.
• Language: Films in languages other than English must include English subtitles.
• Rights: All image and music rights must be clarified.
• No Watermarks or Credits: Films must not include opening or closing credits, ensuring impartial judging.
• Permissions: Submitters agree to a potential online publication on Porsche Awards and Porsche AG channels upon nomination.
• Submission Fee: Free of charge.
• Need any additional requirements (if set)

Film Requirements

Submission Format: Quicktime H.264, 25 fps, HD resolution (1920×1080), AAC sound at 256 kbit/s.

Porsche Awards Categories

Discover the diverse Award Categories for the Porsche Awards 2024, each designed to showcase creative excellence in advertising film. For a comprehensive overview of the detailed Award Categories, please click here.

Category 1: Short Advertising Content:

• Description: Embrace alternative advertising (film) formats and classic advertising spots for up to 60 seconds.
• Scope: Ideal for innovative, creative formats tailored to social media, other contemporary platforms, and traditional TV and cinema spots.

Category 2: Long Advertising Content:

• Description: Explore advertising (film) formats with a runtime of up to 20 minutes.
• Focus: This category is tailored for branded short films and short films with a promotional background, allowing for a deeper exploration of narrative and storytelling.

Category 3: Driven by Dreams:

• Description: Celebrate inspiring films and projects, both up to 20 minutes and in other online formats.
• Theme: The “Driven by Dreams” category is dedicated to films and formats that ignite dreams of a better world. It encompasses works promoting progress, environmental awareness, sustainability, social initiatives, or projects with an impactful appeal.
• Flexibility: Projects in this category can choose their theme, allowing for a wide range of creative expressions. A specific customer or brand does not need to commission specific spots or projects.

Note: All submitted films, formats, or projects must inherently feature a communication/message related to a product, brand, institution, or other relevant topics.

How to Apply for the Porsche Awards?

Entrants can submit their films via AwardsEngine (submission portal) until January 31, 2024.

Submit Now

For any inquiries or alternative formats, contact [email protected] or the Filmakademie website.

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