Free Online Course on Introduction to Marketing by the University of British Columbia

Opportunity Detail

  • Language Requirement Not required
  • Gender MaleFemale
  • Level Non-Degree /Short program
  • Eligible Region/Countries


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  • Medium of Instruction English
  • Opportunity ID 79909
  • Duration 6 weeks

Opportunity Description

The University of British Columbia (UBC) is hosting a free online course on Introduction to Marketing!

In today’s global economy, marketing plays a vital role in all businesses and organizations and is growing more and more important for success. Regardless of your experience in the field, this course will give you the fundamental knowledge and skills you need to succeed in marketing. Important subjects include pricing, brand strategy, integrated marketing communication, social media strategy, market research and its significance to strategy, and more.

Learn from the marketing faculty at the Sauder School of Business using their very effective teaching methods. This training will help with holistic decision-making that is in line with the objectives of the business and the consumer by applying a marketing lens to complicated business and organizational difficulties.

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Anyone with an interest in marketing should take this course.

Brief Details:

  • Course Subject: Business & Management
  • Course Level: Introductory
  • Prerequisites: None 
  • Medium of Instruction: English
  • Video Transcript: English
  • Course Duration: 6 weeks 3–5 hours per week
  • Course Schedule: Self-Paced
  • Host Institution: University of British Columbia (UBC)
  • Presenting Platform: edX
  • Fee: Free, Verified Track Price: $150
  • Starting Date: Available Now
  • Instructors: Darren Dahl and Paul Cubbon
  • Certificate: Shareable certificate upon completion


The participants will learn the followings:

  • Create a rudimentary framework for segmenting customers.
  • Start to comprehend the psychology of how consumers make decisions.
  • Create price plans that will optimize your revenue.
  • Determine the right channel systems for your go-to-market initiatives.
  • Recognize the advantages that marketing metrics can offer your company.

The cost of this course is $150, however you can choose to take it for free. The following are some benefits of payment:

  • Total availability of the course materials.
  • At the end, a shareable certificate is generated.
  • Tests and assignments that are graded

How to Enroll? 

Applicants can choose one of the track paths (Verified Track or Audit Track) to take this 6-week online course by entering the link below.



Enroll Now




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For further information, please visit the edX Website.

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